Liora Craftwright
Liora Craftwright is a passionate designer and educator dedicated to helping creatives unlock their full potential. With a background in graphic design and a love for teaching, Liora shares practical tips and insights on design principles, color theory, and typography. Her articles combine accessible advice with real-world examples, making design concepts easy to grasp for beginners and seasoned professionals alike. When she's not crafting compelling content, Liora enjoys exploring new design trends and inspiring others to embrace their creativity.
What I learned from competitor analysis
April 23, 2025
Marketing Strategies
Key takeaways: Competitor analysis offers valuable insights into market gaps and audience needs, driving innovation in content strategy. Infographic sharing…
What I learned from my target audience
April 23, 2025
Marketing Strategies
Key takeaways: Understanding the target audience involves identifying their motivations, preferences, and emotional connections, which can enhance engagement and foster…
What I learned from rebooting my brand
April 23, 2025
Marketing Strategies
Key takeaways: Infographics simplify complex information and foster visual dialogue, generating higher engagement than traditional text-based content. Effective branding enhances…
What I learned from A/B testing
April 23, 2025
Marketing Strategies
Key takeaways: A/B testing involves comparing two webpage versions to determine which drives more user engagement by changing one element…
What I discovered about market positioning
April 22, 2025
Marketing Strategies
Key takeaways: Market positioning involves understanding audience needs and effectively communicating value to stand out from competitors. Infographics serve as…
What I found effective in loyalty programs
April 22, 2025
Marketing Strategies
Key takeaways: Loyalty programs enhance customer retention by fostering emotional connections and rewarding brand allegiance. Effective loyalty programs are simple…
What I discovered about pricing strategies
April 22, 2025
Marketing Strategies
Key takeaways: Effective pricing strategies are vital for shaping customer perceptions, enhancing brand loyalty, and influencing purchasing decisions. Value-based pricing…
My thoughts on influencer partnerships
April 21, 2025
Marketing Strategies
Key takeaways: Influencer partnerships require authenticity and trust; genuine enthusiasm fosters deeper audience connections. Infographics simplify complex information and enhance…
My thoughts on seasonal marketing campaigns
April 21, 2025
Marketing Strategies
Key takeaways: Seasonal marketing campaigns create urgency and emotional connections through storytelling, enhancing consumer engagement and brand loyalty. Infographics are…
My success with referral marketing
April 21, 2025
Marketing Strategies
Key takeaways: Referral marketing effectively reduces customer acquisition costs and generates higher quality leads through trusted recommendations. Infographic sharing simplifies…